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Gym Management Playbook For New or Inexperienced Gym Operators
Gym Management Playbook
Welcome to the Gym Management Playbook (1:49)
Take as much off the back of the manager as possible
What is "Take as much off the back of the manager as possible?" (1:03)
The focus is sales production (2:32)
Create an atmosphere that allows a motivated person to act (1:49)
Overcome excuses in advance (1:58)
Managers job is to implement your vision, not create their own vision (1:40)
Put staff in a position to be successful (2:58)
Know Your Why
What is "Know Your Why?" (1:37)
What is your Super Objective? (2:22)
Why is this important to you (3:33)
Be a student of the industry, your company, sales management, marketing, other successful people (3:05)
Knowledge never goes down in value (1:55)
Number one responsibility
What is "Number one responsibility?" (1:19)
Drive Traffic (5:18)
Make sure the phone is ringing, the door is swinging and the email is dinging (4:38)
Prospecting (5:19)
Marketing - Street Team (extension of you) (7:28)
In advance (2:14)
Accountability
What is "Accountability?" (1:27)
Awareness (2:49)
Inspect what you expect/follow up (2:35)
Call in numbers (4:38)
Operational audit (2:36)
Silence is acceptance (2:01)
Daily Productivity Report (7:37)
Process
What is "process?" (2:20)
GETAP (11:40)
Phone Inquiry/Log Sheet (4:17)
POS Referrals (4:08)
Outbound calls/follow up (6:10)
The second sale (5:03)
Influence Behavior
What is "Influence Behavior?" (2:40)
Close Out (3:03)
Special Offer (5:07)
Bonus (2:14)
Contest (4:40)
Watch your projections (2:38)
Staff Training
What is "staff training?" (2:12)
Done daily (2:41)
Role Playing (3:04)
Weekly Manager Meeting (3:07)
Assistant Manager Meeting (3:23)
Sales Training (3:33)
What's Working? What's Not Working? (3:01)
Keep engaged during training? (read - comment) (2:49)
Sufficient recognition for productivity (4:24)
Training your managers
What is "training your managers?" (1:30)
Plan of Action (8:06)
Weekend plan of action (4:00)
Develope People (2:25)
Replace yourself (2:58)
You want and need options (2:23)
Teach others how to think
What is "teach others how to think?" (2:55)
Actions not just words (3:22)
Front desk (3:23)
Guest register (4:03)
Telephone inquiry log (4:27)
Salesperson (5:17)
How are sales? Appointments? Referrals? (3:13)
Change your think (2:23)
Know that conditions change
What is "know that conditions change?" (1:56)
You better be ready or you'll get left behind (4:16)
Track your numbers (all of them) (3:39)
Daily Productivity Report (5:44)
Success Apathy
What is "success apathy?" (1:21)
Complacency (2:10)
You either get better or you get worse (1:25)
No other options (1:38)
Set goals higher (write down twice a day) (2:14)
Never lower goals (increase action level) (2:13)
Be innovative (1:36)
Member retention strategy
What is :member retention strategy?" (2:37)
Loyalty (3:02)
Know your numbers (3:31)
Plan of action (3:04)
Nuturing (2:35)
Results (1:51)
Always leave yourself some wiggle room
What is "always leave yourself some wiggle room?" (2:08)
Lot's of things can happen (1:52)
You still need to produce (2:21)
Roadblocks and setbacks (2:48)
Plan B (3:16)
Results not excuses (2:22)
Plan of action (2:25)
Staffing
What is "staffing?" (3:02)
Must have options or you'll stall out (1:36)
Recruiting (2:37)
Training (4:40)
Hiring (2:34)
When to fire (it's all about production) (2:26)
What does it take to work for you? (2:26)
Your job is to give 100% to make them good (2:36)
Administrative
What is "administrative?" (1:07)
Set work schedule (0:53)
Keep track of sales and production numbers (1:44)
Insure that all money is handled properly (1:14)
It all starts with you
What is "it all starts with you?" (1:19)
Go positive (1:02)
Basics (1:33)
Attitude (1:33)
Thoughts will become reality (1:21)
Teach online with
Daily Productivity Report
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